Agusha – Pyaterochka. The territory of the childhood

An innovative project for baby food category, marked by PepsiCo as the best in Europe.

A large-scale experiment together with Agusha brand. Reconsidering completely the approach to the organization of children’s goods in Pyaterochka shops, we were the first in the market to create the innovative space “Childhood territory”. It’s basis – unified visual highlighting of all children’s products in one place: with navigation based on age, categories and interactive activations for children. It didn’t take long to see the results – category sales increased in general by 28%, and Agusha’s products by 37%.

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