GLO BRAND ZONE
Conceptual space “glo Lounge” at festivals: Taste Moscow, Alfa Future People, Geek Picnic.
GLO is a technological device for tobacco smokers. It’s free of smoke and ashes, which allows you to enjoy a moment at the place. To reach the full potential of the concept “do not lose the moments” we created special chill-out atmosphere at the brand zone. It was equipped with the most comfortable furniture, slow-motion zone and a bar with fresh drinks. As a result getting more familiar with the device was very comfortable and increased sales by 200%