Interactive POSM and promo-campaign at the same time, with record-breaking KPIs and an award at an advertising festival.

In the middle of Euro-2016 together with Jameson we gave a chance to fans to fully engage in football race having become its’ full-fledged player. We created the unique POSM for bars that could be instantly transformed into a football gaming field. Interest heated by championship together with engaging mechanics and organic integration of the brand, allowed to increase sales 2,5 times during the campaign.

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