MEN DEEP EFFECT LAUNCH
A gambling launch campaign for the new men’s product line from Schwarzkopf.
Basing on the men’s passion for gambling, we created a campaign to launch the first and only Schwarzkopf Men Deep Effect 3 shampoo for men around gambling, high bets and, certainly, a magnificent prize. It was an online card game with unique mechanics and legal access. Hitting the audience’s expectations exactly, we involved more than 400000 men to the launch and exceeded planned KPIs dramatically.