REEBOK НА UFC FIGHT NIGHT
Interactive experience for 10 000 visitors of Reebok brand zone at UFC Fight Night.
The first UFC Fight Night event in Russia was supported with Reebok brand zone and it became the Place of Power.
The area included real ring for online tournament participants from the whole Russia that fought UFC-3 game. The battle was accompanied with professional MATCH TV commentators and streamed live at www.reebok.ru. The winner of the tournament was awarded with a real Champion Belt.
Every visitor could feel a part of a big sport event participating in activities, leaving wishes to Habib Nurmagomedov and Alexander Volkov before the fight of the evening and taking their autographs after.