REEBOK BELT TOUR
All Russia tour of the Champion Belt by Habib Nurmagomedov in support of REEBOKхUFC collection.
Habib Nurmagomedov, Reebok brand ambassador, won UFC Champion Belt and love and admiration of the fans in front of millions of people. To convert this piece of news into sales, together with Reebok we gave a chance to everyone, who watched the fight and wanted to be a part of the event, to see the Champion Belt with their own eyes and have a possibility to win a collectible REEBOKхUFC T-shirt in their city. All Russia voting was open on Reebok web-site. As a result, we arranged brand-zones in five Russian cities: Moscow, St. Petersburg, Nizhniy Novgorod, Yekaterinburg and Krasnodar. At the brand-zones, everyone could see Habib’s champion belt, fight in Instagram to win a collectible REEBOKхUFC T-shirt and feel a part of the main sport event of the autumn.
We used a relevant piece of news for the target audience, that’s why we managed to attract more than 2000 incremental clients to Reebok stores, increase the collection sales and declare Reebok and UFC partnership loudly.