SHELL V-POWER. TRAINING «EN PLEIN AIR»
Complete immersion into the brand world at the training for Shell partners.
V-Power is fuel used in Formula 1 races. That’s why we decided to organize a training directly on the professional racing track. Interactive activation for the presentation of a product and the educational program were united in the general competition. Winners participated in races on the formula track.
Sport atmosphere and thematic activities allowed to form loyalty to the fuel and inspire partners to a long-term cooperation.