LAY’S IN MEGA. COLLECT MILLION SMILES

The combination of the local event and trade promo for the ambitious campaign “Lay’s Million Smiles” in MEGA Belaya Dacha.

The opportunity to see oneself on a huge screen, the most smiling bag of chips in the world, lots of activations, prizes and standup shows on Thursdays – this is a small part of what was prepared for MEGA Belaya Dacha visitors. Prize-winning mechanics provided high-quality contacts and linked with product purchase that’s why the action showed high efficiency in sales.

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