VERNEL AROMA BOUTIQUE
Campaign in shopping centers with a unique approach and extention to Digital. Silver Mercury for the best indoor advertising solution.
To focus attention of the consumers on the basic advantage of Vernel – the developed line of aromas, – we used an unusual approach: we created Vernel Aroma boutique and compared the choice of fabric softener to selection of refined perfumes. Professional consultants of selective perfumery, innovative materials in promo-booth design and production, photo zone immersed in flowers – we gave new qualities to home care products, showing competitive advantage. As a result — the record indicators of contacts per action with consultants and an increasing number of photos in Instagram.