WOW WINTER in SHEREGESH
A large-scale campaign for WOWLONDON brand on Sheregesh ski-resort, built from scratch.
To connect the brand with the platform «WOWLONDON» in the consumers’ mind, we built a conceptual London style space on one of the most popular slopes in Siberia. Everyone could, moreover wanted to take part in unique activations and spend time apres ski.
Bright and memorable branding of the zone, activations and the slope itsekf created a WOW-effect and painted the ski-resort with WOWLODON colors.